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Media Contact: Camilla Lombard
GOOD VIBRATIONS RELAUNCHES WEBSITE WITH SOPHISTICATED
Click to download high res image. Images courtesy Good Vibrations, www.goodvibes.com.
SAN FRANCISCO – (April 13th, 2009): Good Vibrations (www.goodvibes.com), the legendary San Francisco-based company that takes pride in providing accurate information on sexuality and toys for grown-ups, has enhanced its website, goodvibes.com, to feature a whole new look and feel, better searchability, blogs, Twitter surveys, video on demand (VOD) and more.
Good Vibrations executed a soft launch of their site on Friday, March 20th and looked to their customers to Twitter their feedback on the new design. Customers’ comments were entirely positive and now Good Vibrations wants to announce the newly designed site to the world.
Said Good Vibrations Creative Director Steve Duncan, “For over 30 years, our core customer base has been women between the ages of 25 and 65. Our former site simply did not speak to that customer. So we looked to like-minded companies, products and businesses for inspiration. Now, when women and men come to goodvibes.com, they will see themselves reflected in the overall aesthetics of the site. It’s sensual, modern and fresh.”
On the tech side, the refreshed site features:
On the design side, the site features the following upgrades:
Said Sharon Lee, Director of Online and Retail Visual Merchandising, “Our goal was to have the customer get inspired and get in the mood. And we wanted them to have a fun shopping experience too. We feel that with this new, sexier look and user-friendly design, we can meet that goal.”
In the coming months, the new Good Vibrations site will feature a series of educational videos called “HOT TOPICS.” This series of ten 3-minute educational and entertaining videos are hosted by Dr. Carol Queen and will offer sexy tips and tricks to viewers including:
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