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For Immediate Release

June 25, 2006

Media Contact:
Betty Sullivan
Good Vibrations Publicist
(415)974-8985 x224
bettys@goodvibes.com


Good Vibrations Announces GVU, an Online Interactive Customer Training Program for Wholesale Customers

SAN FRANCISCO (July 17, 2006): Good Vibrations, the Bay Area’s legendary retailer and distributor for sex toys, personal care products, books and videos announces the opening of the schoolhouse doors for our wholesale customers to receive the same elite sex ed sales training that until now has been available only to Good Vibrations’ staff. The new GVU training program is an online interactive training program broken down into specialized modules designed to help your business grow. A high-speed Internet connection and a phone is all you’ll need to get your staff trained.

The Good Vibrations wholesale sex education sales training, GVU, is the brainchild of Dr. Charlie Glickman, Education Program Manager and one of the company’s three doctors of human sexuality. In 1999, Dr. Glickman took over the Sex Education Sales Associate (SESA) training from Staff Sexologist, Dr. Carol Queen for Good Vibrations employees and has been managing the program for the last two years. Renowned in most sex expert circles, the SESA training program is considered to be one of the best in the country championing non-judgmental sex positivity. The training modules for wholesale customers available to date are: Vibrators, Condoms and Lubrications, Dildos and Harnesses. According to Dr. Glickman, several new modules will be added by August 2006. The training program modules are available to all existing and new Good Vibrations wholesale customers.

“Education has always been the cornerstone of our business philosophy since opening our first store almost thirty years ago. Our training program, available only to Good Vibrations employees until now, is reputed world-wide as one of the most extensive programs existing,” affirms Jonathan Plotzker, Senior Director of Merchandizing and Operations with Good Vibrations. “We know the value of sex education to the selling of sex products. Sharing our educational tools with our wholesale customers is a natural next step in assuring multiple turns of our products on their shelves.”

In lending the Good Vibrations legendary name and reputation to other retailers, dealers and resellers, the wholesale division is comprised of exclusive in-house developed products and our perennial best sellers and includes a well-rounded line of vibrators, silicone dildos, anal plugs, lubrications, condoms, sleeves, bath and massage, gift items, and a full assortment of educational books and videos. The only missing component was education.

"We are thrilled to have the ability to reach and share our expertise with sister retailers and wholesale customers," affirms Dr. Carol Queen, staff sexologist Good Vibrations and co-founder and director of the Center for Sex and Culture in San Francisco. "Our sex education programs revolutionized the industry, which formerly didn’t see the need for a component that emphasized accurate, up-to-date information, advocacy of sexual pleasure, and overall sex ed excellence. They thought these things would take care of themselves, but if a customer doesn’t have accurate knowledge of sexuality, she won’t get as much from her purchase."

Wholesale customers can find out more by calling Robbie Wilson at (415) 974 - 8985 ext. 239 or rwilson@goodvibes.com or visiting www.goodvibes.com/wholesale.

For more information, press kits, to request an interview or schedule a training module tour, kindly contact Karin Tobiason at ktobiason@goodvibes.com.

About Good Vibrations
Good Vibrations is the San Francisco-based retailer trusted for nearly three decades to provide a comfortable, safe environment for finding sex-positive products and educational materials to enhance one’s sex life. Good Vibrations offers its products to retailers through its wholesale division and for consumers through its retail stores, mail order catalog and on its ecommerce web site at www.goodvibes.com.

About Center for Sex and Culture (CSC)
The Center for Sex and Culture (CSC) was founded in 2000 to provide a non-judgmental, sex positive sexual educational support to diverse populations by means of classes, workshops, cultural events, social gatherings and practical skills-building events. The center also houses a large library and archive of publicly accessible sex education books, periodicals, and significant papers. It attracts sex education scholars, journalists, writers and researchers worldwide. Visit www.sexandculture.org.

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