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You are viewing: News and Events: Press Releases: How Ecorotic® Are You?

For Immediate Release

September 27th, 2011

Media Contact: Camilla Lombard
Events and Publicity Manager
(415) 974-8985 ext.201

How Ecorotic® Are You?

Pioneering Sexual Wellness Retailer Good Vibrations Launches its Ecorotic® Rating System as Part Ecorotic® Campaign

Good Vibrations High Res Logo - click to download

San Francisco, CA -- (September 27th, 2011): You recycle, buy organic produce, and have energy efficient appliances, so why stop when it comes to greening your bedroom? Good Vibrations, the trusted San Francisco-based company that takes pride in providing accurate information on sexuality and toys for grown-ups, invites you to affect radical change in your bedroom with sustainable sex. The new Ecorotic® Rating System makes choosing your next favorite vibe easier than ever.

As the original clean-well-lighted place for vibrators, Good Vibrations also led the way toward safer, more sustainable adult toys. In 2001, Good Vibrations was the first company in the US to research the issue of items containing phthalates (the chemical softeners that raised concerns about toxicity in plastics) and look for safer alternatives. In 2007, Good Vibrations became the first multi-channel retail company to discontinue these products and we encouraged our manufacturers to do the same. Good Vibrations is now proud to launch its Ecorotic® website

So where do you begin? More than ever before people can enjoy products that feel good and that they can feel good about. Good Vibrations’ earth-friendly ecorotic® collection offers all-natural and organic products, as well as longer lasting items that have less environmental impact, such as toys made from superior materials and rechargeable vibes. The rating system breaks down the categories of importance and simplifies your choices.

Ecorotic® Ratings

Body-safe -- Sex toys are made from many different materials, with varying amounts of information available about them, and many have not been tested for safety. We always choose better-quality items, and we give special attention to those we know to be safer.

Animal product-free -- You might be surprised at how many products contain animal products. You can be sure that items that earn this leaf aren’t made with any.

Rechargeable -- Toys that can be recharged reduce the number of batteries that end up in landfill. We also encourage you to use rechargeable batteries if your favorite vibrator operates using disposables.

Natural ingredients -- More products, especially lubricants, are being made from natural ingredients. Less processing and fewer artificial materials means more ecorotic®.

Recyclable Packaging/Materials -- When the package and/or material for your toy can be recycled, you can reduce the impact of your purchase on the environment.

Made in the USA -- Many sex toy and products are produced overseas. Choosing one that's manufactured and assembled in the United States reduces shipping and has a lower carbon footprint.

Dr. Carol Queen, Good Vibrations’ staff Sexologist and company spokesperson explains the importance of greening the bedroom, “Sex is part of our lives, so any issue that concerns us out of the bedroom has implications inside it: if we recycle, buy local produce, watch our carbon use, and think ecologically in other ways, it makes sense to do the same when we make sexual choices. Our wellbeing and that of the earth are connected, so consider where you can go ecorotic®!”

Good Vibrations was founded 35 years ago with a culture of good work ethics and socially-conscious business practices. Good Vibrations has actively been agents for social change since its inception in 1977. From vendors with fair labor practices to lubricants and toys made with natural or vegan ingredients, Good Vibrations hopes to pass on to their customers, healthy products that are as good for the planet as they are for your sex life, and transform the industry in the process.

About Good Vibrations
Good Vibrations is the premier retailer trusted since 1977 to provide high quality products, education, and information that promotes sexual health, pleasure, and empowerment. We invented the concept of the clean, well-lighted vibrator store and we’re proud to provide a safe and welcoming environment where customers can shop for sex toys, books, movies, and attend workshops.