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Jackie Strano, Executive Vice President | (510) 380-8814

Carol Queen, Ph. D, Staff Sexologist/Historian, Curator of Antique Vibrator Museum | (510) 380-8813 ext. 215



  • Nearly 13 million American women watch porn online at least once each month.
  • 53% of women in the United States have used vibrators.
  • Women who use vibrators are more likely to have had a gynecologic exam.
  • More than 40% of men and women have engaged in anal intercourse.
  • 70% of women need clitoral stimulation to have an orgasm.


  • Year first Good Vibrations store opened: 1977
  • Year the first Good Vibrations mail order catalog appeared: 1985
  • Year launched: 1996

For more stats and sexual information, contact Dr. Carol Queen


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11 Adventurous Sexy Things Anyone Should Try On Valentine's Day, Because Spicing Things Up Doesn't Have To Be Scary
Date: February 2015

Some people hate Valentine’s Day because they think it’s a soul-crushing travesty designed purposefully to make people feel inadequate, but a lot of folks don’t like it simply because they aren’t into the traditional Valentines Day stuff: They couldn’t care less about candlelit dinners or champagne or flowers or chocolate or stuffed bears wearing sashes that say “I love you Bear-y Much.” But they might be more into it if Valentine’s Day were celebrated less by cheesy gifts and more by awesome sexytimes.

Whether the usual Valentine’s stuff is your thing or not, there’s no reason not to take the holiday as the opportunity to do something new in the bedroom. If you and your significant other are already hardcore into kinky shit, well…you’ve probably got yourself covered. But if you’re on the vanilla side (nothing wrong with that, honestly) and looking to spice things up a bit, the following list might give you a place to start.

[read full story]

the guardian

Greener sex? Condoms now come in a spectrum of earth-friendly tones
Date: February 16th, 2015
Author: Matt Wheeland

If green is your thing, consider yourself in the golden age of sex products. Condoms, in particular, are in the midst of a sustainable renaissance.

“If it wasn’t a big challenge, then it wouldn’t be much fun.” So says Jeffrey Hollender, founder and ex-leader of Seventh Generation and current co-founder and CEO of sustainable condom company - wait for it - Sustain.

Sustain condoms advertise the company’s responsible sourcing of the rubber to make latex, the Fair Trade-certified facility that manufactures those condoms — with no toxic chemicals in the end product — and the company’s donation of 10 percent of pre-tax profits to women’s health and reproductive services.

Hollender knows a thing or two about getting out in front of big issues, having grown Seventh Generation to $150m in revenues per year while also developing and even creating the market for greener cleaners.

[read full story]

The Bold Italic

Date: February 16th, 2015
Author: Molly Sanchez

The Fifty Shades of Grey franchise has became a pop culture phenomenon fueled by equal parts fandom and furor over its kinky storyline. It was an suburban porn sensation when it came out in book form and the movie launch last weekend only further ignited talk over the BDSM focused relationship of its main characters. The movie set records, raking in $81.7 million in sales and boosting it among the top debuting R-rated movies in history, according to Variety, so discussions over its erotic themes aren’t going away anytime soon. 

I recently checked in with the smart and sex-savvy folks in San Francisco’s kink scene to weigh in on the sensation and discovered five main themes to the things the book, the film, and the public are getting wrong. 

Christian Grey is a pretty bad dude

“He’s textbook bad-news boyfriend,” says Kirstie Haruta, a sex educator and sales associate at Good Vibrations. Haruta didn’t finish the book, but then one doesn’t have to get too far into Fifty Shades to discover his creepy behavior. He keeps finding excuses to pop into Anastasia “Ana” Steele’s life, showing up at her work and her house uninvited and literally tracking her cellphone

[read full story]


“50 Shades” of coercive sex: The movie is even worse than the book
Date: February 13th, 2015
Author: Tracy Clark-Flory
Image credit: Dakota Johnson and Jamie Dornan in "Fifty Shades of Grey" (Credit: Universal Pictures)

There is a scene toward the end of the movie “Fifty Shades of Grey” in which Christian Grey whales on a naked Anastasia Steele with a belt. Tears roll across the bridge of her nose. She has the rigid countenance of someone enduring unwanted torture. Afterward, angrily, she tells him, “You will never do that to me again!” He, on the other hand, is flushed and sweaty and has the look of a guy who has just jizzed in his pants.

America’s hot new record-breaking sex flick, everyone! It is just the date movie our puritanical — and yet super rape-y! — culture deserves.

Of all the unsexy sex scenes in “Fifty Shades of Grey” — seriously, “Frozen” was more arousing — this one in particular stands out. That’s because it typifies everything that the movie, and the book, gets so horrible wrong about consent. I went into a screening this week hoping that maybe, just maybe, the movie would fix what the book got so backward about BDSM. After all, much ink has been spilled on that topic, as well as on Anastasia and Christian’s broader abusive relationship dynamic. The moviemakers had an enormous heads-up — one bigger than the absurd skyscraper the fictional Mr. Grey resides in — about these issues. I thought, you know, maybe they would smartly correct a couple troubling things while still preserving the frisson that has made the story so popular.

[read full story]


Valentine's Day Confidential: Advice from Some Real Experts
Date: February 13th, 2015

...The Good Vibrations brand is all about education, communication, and deserving pleasure as well as authenticity around becoming your true sexual self. And at the end of the day sometimes you can be really tired from running a company no matter how great it is sooooo it's important to eke out a balance especially with my wife of 22 years that it's fun to still be curious and playful and use my discount on trying out new sex toys we sell ;)

It's ironic because here we are in Valentine's week, busiest week of the year at work and we are pushing romance and hot tips and tricks and 2 of our kids got the stomach flu...we are all hoping to rally by Saturday and my plan is to escape for a few moments with her and have some laughs and intimate sweet moments to reconnect. Then it's time to be wildly inappropriate in the back of a car or get a hotel room or restaurant bathroom. We are still hot for each other so letting her know what I would like to do when I get home from work even if it doesn't happen because a child is sick and sleeping in your bed—you can put the idea out there and have fun with the anticipation and longing. ha ha. —Jackie Rednour-Bruckman, executive vice president, Good Vibrations

[read full story]

Refinery 29

So You Want To Try Pegging
Date: February 6th, 2015
Author: Hayley Macmillen

The best scene in this week's episode of Broad City on Comedy Central hinges on a bedroom miscommunication. When Abbi finally finds herself in bed with her cute, bearded neighbor Jeremy, she suggests — as one does during sex — that they switch it up. Jeremy's eyes light up and he hurries to his dresser to retrieve...a bright green, custom-made, strap-on dildo. Oh, you meant switch positions, he realizes with embarrassment when Abbi freezes in shock. But, Abbi's game — and for the first time, she tries pegging.

Pegging, for the uninitiated, is the sexual practice in which a woman penetrates a man's anus with a strap-on dildo. The term "officially" entered the lexicon in 2001, when it won a contest Dan Savage hosted to name the act. Maybe you love pegging, maybe it doesn't interest you at all, maybe you're not quite sure how you feel — but if it's something that you and your partner are curious to try, then by all means, go for it. We reached out to our friends at Good Vibrations and Babeland to glean a few tips for the novices among us. "We’ve been talking about and educating our customers on pegging since the 1980s," Good Vibrations' Product & Purchasing Manager Coyote Days tells us, "though it wasn’t until the 1990s and early 2000s that the notion of male anal pleasure began to show up in the media (remember the scene in The Sopranos when Janice Soprano pegs her lover Ralph Cifaretto?)." Pegging, Days says, "is linked to stimulation of the prostate, [which] can be incredibly pleasurable for many men."

[read full story]


Fifty Shades of your mom in leather handcuffs
Date: February 4th, 2015
Author: Mark Morford

Talk about your mixed blessings.

It’s well known to be one of the tackiest, worst-written pieces of pseudo-erotica ever, leading to what looks to be one of the schlockiest movies, featuring a pair of lead actors who clearly hate each other, filmed by a director who fought with E L James all the way through, all tied to a massive wave of “naughty” marketing that is right now hitting full, slippery, spanking stride, for better and all kinds of worse.

But if there’s one upside of the Fifty Shades of Grey Valentine’s Day marketing onslaught, it’s perhaps the nice upsurge of business to be enjoyed, albeit briefly, by the long-beleaguered sex toy industry. Don’t you think?

[read full story]


Mapped: Non-Skeevy Sex Shops for When You're Feeling Saucy
Date: February 4th, 2015
Author: Robyn Hagan Cain

Some people spend the weeks leading up to Valentine's Day shopping for chocolates, jewelry, and flowers. Others prefer more recreational gifts. If you fall into the latter category, but don't know where to start, we've mapped the city's most reliable sex shops in geographical clusters. Skeeviness, of course, is a relative concept, so some of you may prefer to shop these spots online. If that's the case, just remember that most of the websites are incredibly NSFW.

[read full story]


Sex shop crimes: How vandals, creeps and violence threaten our neighborhood vibrator peddlers
Date: February 3rd, 2015
Author: Rachel Kramer Bussel

It was past midnight at Self Serve, the Albuquerque, New Mexico, sex toy store where owner Matie Fricker had stayed behind to catch up on paperwork after teaching a class on cunnilingus, when a rock came hurtling through her window. “It was really fast and really hard. It shot glass all over the store,” Fricker told Salon. “It terrified me; I have PTSD and it triggered that.”

No one was hurt, but the shattered window did more than just startle Fricker — it threatened to shut down Self Serve, which has been open since 2007, late last month. Fricker didn’t have the cash on hand to cover the cost of repairs and additional security. Instead of shuttering her doors, she’s fighting back by launching a crowd-funding campaign via GoFundMe to purchase a new window and security cameras, which, as of press time, is very close to meeting its $7,000 goal (any additional donations beyond their goal will be used as a “rescue fund”).

Fricker doesn’t know who’s behind the vandalism — her sixth such incident since last August alone — and doesn’t expect the Albuquerque Police Department to be of much help. “All the police reports we’ve filed have had zero follow-up from our local police department,” Fricker said.

(This is not the case for all sex toy stores; Good Vibrations executive vice president Jackie Rednour-Bruckman told Salon, “One of our busiest stores is located across the street from a police station and we have a great relationship with the staff there.”)

[read full story]

The Daily Dot

How one woman is fighting depression with a public orgasm quest
Date: January 19th, 2015
Author: EJ Dickson

Crista Anne is a mom of three, a Packers fan, a blogger, and the founder of Dildology, an adult novelty consumer advocate website that’s sort of like Yelp for sex toys. And like 6.7 percent of adults in the United States, she also suffers from chronic major depressive disorder. Early on in her life, however, she figured out a novel way to fight her depression: masturbation. “I came out of the womb depressed, but I also came out of the womb with a hand on my clit,” she told the Daily Dot via email. “It's pretty much stayed there ever since.”

[read full story]

Women's Health

10 Rules of Seriously Hot Sexting
There's more to it than just finding a great shot of your boobs
Date: December 1st, 2014
Author: April Daniels Hussar

If you've engaged in some naughty texting, you're not alone. Earlier this month, the sex toy company Adam and Eve surveyed more than 1,000 adults and found that 32 percent of men and 38 percent of women sext. That's a lot of X-rated content flying around the digital world!

Whether you want to experiment more with sexting or you’re a seasoned vet who wants to step up her game, we talked to several sexperts to get their tips and tricks for giving—and getting—seriously hot sext.

[read full story]

Harvard University Offers 'What What In The Butt: Anal Sex 101'
Date: November 5th, 2014
Author: James Nichols

Confused about anal sex? Harvard University is here to help.

This week the Ivy League university offered a workshop in conjunction with its annual "Sex Week" that aimed to help college students practice healthy and pleasurable anal sex.

Harvard's "Sex Week" is an annual “week of programming that is interdisciplinary, thought-provoking, scholastic, innovative and applicable to student experiences in order to promote a holistic understanding of sex and sexuality." This is the third year in a row that Harvard is hosting the event.

The anal sex workshop, titled "What What in the Butt: Anal Sex 101," focused on anal sex and was presented by Good Vibrations, a sex-positive store located Brookline, Mass.

[read full story]

Date: November 4th, 2014
Author: Adrian Garcia

This afternoon, Harvard University will be offering its students the opportunity to take a class called ‘What What In The Butt: Anal Sex 101’ as part of the school’s annual Sex Week. Its a week of “programming that is interdisciplinary, thought-provoking, scholastic, innovative and applicable to student experiences in order to promote a holistic understanding of sex and sexuality.”

The Ivy League students will learn the ins and outs of having safe, pleasurable anal sex, and will cover topics like anal anatomy, basic preparation, hygiene, lubes, anal toys and penetration for beginners.

[read full story]


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1/19/15 Good Vibrations Wins at Xbiz 2015
12/31/14 The Year in Sex: Good Vibrations' 2014 Year in Review
11/26/14 Good Vibrations Hosts Holiday Launch Party for Revolutionary App-Controlled Vibrator at its Valencia Street store in San Francisco, CA.
10/24/14 Good Vibrations celebrates Sexy at Every Size at Abundance event
9/10/14 Good Vibrations Goes All Out at CatalystCon.
7/18/14 Good Vibrations Hosts Launch Party for Revolutionary App-Controlled Vibrator at its Palo Alto, CA Store.
7/9/14 Join the Consent Revolution!
6/10/14 Sex-Positive Retailer Helps Patrons “Harness” Pleasure
5/8/14 Good Vibrations Partners with Regional LGBTQ Nonprofits
4/29/14 Good Vibrations Celebrates 19th International Masturbation Month
2/24/14 Good Vibrations sponsoring University of Tennessee-Knoxville Sex Week
2/20/14 Good Vibrations Sponsors 2014 Feminist Porn Conference
2/19/14 Good Vibrations Facilitates the Conversation at CatalystCon
2/4/14 Good Vibrations Celebrates Eighth Store with Grand Opening Party in Bustling Downtown San Francisco
2/1/14 Good Vibrations Partners with Regional Nonprofit Partners
1/31/14 Good Vibrations Wins Progressive Retailer of the Year and President Joel Kaminsky Wins Progressive Leadership Award at the 2014 XBIZ Awards
1/28/14 Tristan Taormino Interviews Coco, Emily Morse, and More on Sex Out Loud series from ANME
1/24/14 Good Vibrations President Wins Progressive Leadership Award at the 2014 XBIZ Awards
1/21/14 Good Vibrations' Joel Kaminsky to Keynote the XBIZ 360 Conference
1/17/14 Good Vibrations Raises Thousands for National Breast Cancer Coalition
12/30/13 Good Vibrations and Tristan Taormino Offer Insight into the Future of Sex
12/23/13 Good Vibrations Opens Eighth Store in Downtown San Francisco, CA
10/29/13 Good Vibrations Opens Seventh Store in Palo Alto, CA
10/15/13 Sweden Studies Harmful Effects of Pthalates in Sex Toys
10/11/13 Let's Hear it for the Boys: Men's Sex Toy Sales Take Off
10/8/13 Good Vibes across America- Spot the Sexologist on her East Coast Tour!
10/2/13 Good Vibrations Executive Vice President Jackie Strano Acknowledges Dr. Joycelyn Elders for her Courage around Sexual Health and Wellness
10/1/13 Good Vibrations Partners with Vibrator Manufacturers and the National Breast Cancer Coalition to "Think outside the Pink"
9/13/13 Good Vibrations launches new weekly column "Sexy Sex Newsy News"
9/6/13 Good Vibrations Joins the Conversation at CatalystCon
9/4/13 Good Vibrations Celebrates Seventh Store Opening Soon
8/21/13 Vibrators Ease Menopause Symptoms
8/07/13 It's Official: Orgasms Are Good for Your Brain
8/1/13 Good Vibrations Declares August "Anal Pleasure Month"
7/10/13 Good Vibrations Partners with Planned Parenthood
5/1/13 Good Vibrations Celebrates Masturbation Month
5/1/13 Good Vibrations Reintroduces a Classic: The Original Magic Wand Vibrator

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