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For Immediate Release

July 14, 2005

For more information:
Dr. Betty Sullivan
Good Vibrations Public Relations
bettys@goodvibes.com


Good Vibrations Unveils Face Lift at AVN Adult Novelty Expo in Pasadena, July 18-20, 2005

San Francisco, CA -- July 14, 2005 -- Good Vibrations, the Bay Area's legendary destination for sex toys, personal care products and accurate sexual information just got a face lift. The 28 year-old evangelist of pleasure will be celebrating its "coming out" at the AVN Adult Novelty Expo in Pasadena on July 18-20, 2005 in booth #425.

The Good Vibrations' visual identity package, created by in-house graphics designer Querido Galdo, features a retro sky blue and tangerine palette, reminiscent of women's private pleasure products of days past. The new signature brand has been integrated into all of Good Vibrations' business channels including its wholesale division, web site, mail order catalog, and retail stores.

"We have a globally recognized reputation as the renown women-owned and run, clean well-lighted place for sex toys and accurate sex education. It is time to leverage our trusted reputation and create a recognizable brand that clearly defines our pleasure mission", says Nancy Crowe, Director of Marketing.

Good Vibrations will be represented by its wholesale division at AVN Adult Novelty Expo comprised of exclusive in-house developed products including a line of vibrators, silicone dildos, anal plugs, lubrications, condoms, sleeves, bath and massage, gift items, and a full assortment of educational books and videos, as well as our perennial best sellers.

"The new brand signature has helped escalate sales in our wholesale division. Retailers trust the Good Vibrations name for product sell-through and inventory turns," confirms Jonathan Plotzker, Director of Buying & Merchandising.

What differentiates Good Vibrations from other wholesalers is our focus on offering gift items from the Good Vibes To Go gift packages such as the Exotic Honeymoon Sampler, Foot Fetish Holiday, Let's Do Lunch!, Pamper Me Pretty, Mile High Kit and more. In addition to being one of the only wholesale packaged-gift providers, Good Vibrations Wholesale is committed to providing our resellers with professional educational product sales training gained from 28 years in the business.

Resellers can purchase by calling 800-BUY-VIBE x 271 (800-289-8423 x 271) between 7:00am-7:00pm PT, faxing at 415-975-2925, or by emailing wholesale@goodvibes.com or visiting our website at www.goodvibes.com/wholesale.

For product packaging, corporate identity samples or interior or exterior photos of our retail stores, kindly contact Dr. Betty Sullivan at bsullivan@goodvibes.com.

About Good Vibrations

Established in 1977, Good Vibrations is the San Francisco-based retailer trusted for nearly three decades to provide a comfortable, safe environment for finding sex- positive products and educational materials to enhance ones sex life. Good Vibrations offers its products through its retail stores, mail order catalog and on their ecommerce web site at www.goodvibes.com

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